I help companies use design thinking to improve people’s lives by:
1. Uncovering Market Opportunities & Customer Needs
Identifying the most promising market opportunities combined with customer insights & personas to create the POV—the foundation from which to build the brand, product, & marketing strategy.
2. Crafting a Memorable Brand & Product Experience
Defining a cohesive identity & narrative that inspires people—from employees to customers—to rally around the mission and create solutions to problems in ways that delight.
3. Designing a High-Growth Marketing Strategy
Developing a positioning statement that differentiates the company from the competition, and designing key messaging & growth tactics to reach the target audience.