experiences and engagements (alphabetical):
Asana (Consultant on 2011 launch)
damntheradio (Co-founder / CEO; Acquired by Fanbridge)
Dreamworks "Ptch" (Consultant; Acquired by Yahoo)
Plair (Consultant; Acquired by Samsung)
Lever (Advisor / Investor)
Stanford University (BA/MS | d.school, GSB, HCI)
The SUB (Co-founder)
Thistle (Co-founder / Advisor)
• Brand strategy, identity, narrative, & design
• Market analysis, positioning, & messaging
• User research & customer development
• Product design & development
His "zone of genius" is in helping companies:
1. define their brand identity, strategy, & story
2. develop an understanding of the market & empathy for their customers
3. design experiences that solve real needs & improve people's lives
4. deploy effective go-to market tactics & strategies
He most recently cofounded Thistle—a subscription-based health foods delivery startup with over 250 employees—as part of the early stage investment & incubation efforts of a private family fund of which he is an advisor, and is currently the singer-songwriter/producer of Cathedrals, an indie-electronic duo The New York Times describes as "R&B with 1980s rock swagger."
He was formerly co-founder and CEO of damntheradio, a Facebook marketing platform that powered promotional campaigns for artists such as Lady Gaga and The Black Keys, and brands such as Wrangler Jeans and Gatorade. damntheradio was acquired in January 2011 by email marketing startup FanBridge (investors include SoftTech VC, Lowercase Capital, 500 Startups, First Round Capital, Founder Collective, et al)—6 months after launch. In the spring of 2011 post-acquisition, he opened for Moby at SXSW, playing bass in the live outfit of electronic dream-pop artist Blackbird Blackbird.
Prior to damntheradio, he studied social psychology and technology entrepreneurship at Stanford University, where he launched his first company from the Stanford Facebook App Class (profiled in the New York Times), a viral quiz platform that grew to 15M users and was sold in 2009 to SpeedDate (and later acquired by Match.com).
A former course instructor in Stanford’s Technical Communications Program, he has lectured at UC Berkeley’s Haas Business School, University of Montana’s School of Entertainment Management, the San Francisco Conservatory of Music—and was a panelist at Wisdom 2.0 in 2011 on Experiments in Conscious Entrepreneurism.
He currently spends his energy writing and producing music for Cathedrals, advising value-aligned companies, and cultivating a community of creators in his San Francisco Mission District based art warehouse space, affectionately dubbed The SUB.